Venture Creation in the Creative and Cultural Industries

Professional Development A.E.C. Program RNA.07 – (360 hours) Full-time – Intensive – Day

Program Scheduled to Start: Fall 2019

Application deadline: Fall 2019

Late applicants (those applying after the deadline date) can late-apply online, but will only be considered if space permits.

All dates are subject to change without notice.

For more information please contact the AEC Office in room 2H.1, (514) 931-8731 extension 3210.

Please consult the Continuing Education timetable for general rules concerning registration procedures and refund policies.

This Professional Development Attestation of College Studies in Venture Creation in the Creative and Cultural Industries is intended to give talented and creative professionals the hands-on experience, mentorship, coaching, critiques, tools and work space they need, to build valuable business propositions, develop their projects, and ultimately start commercial or social ventures in the creative and cultural industries.

Program Description

The program is designed specifically to take students through the discrete development steps of an early-stage company or organization in the creative or cultural sector. The program will focus on helping students develop workplace and industry-wide technical competencies based on the dynamic model of customer discovery and product/service validation as well as using design thinking approach to problem-solving and opportunity identification.

Although accepted into the program as individuals, students will be working in teams throughout the program. In order to form teams, students will be required to attend two meet-up socials to present themselves to the cohort and to establish a team.

This program may be offered in a bilingual setting, so an ability to work in both official languages is highly recommended.

Who Is This Program For

This program is best suited for aspiring and early-stage entrepreneurs who are passionate about building a company or organization, or innovating within an organization. Candidates for the program may or may not have an idea for a new product, service or event when they begin the program and may or may not have previous business experience. Students will come from a range of fields, from health, business and technology to the social, cultural and creative industries.

Candidates must be interested in developing an entrepreneurial project in one or several of these creative or cultural sectors: advertising, architecture, crafts, culinary arts, design (graphics, interior, and industrial), film, photography, videography, interactive leisure software, music, performing arts, publishing, television, radio and the visual arts.

Exit Profile

Upon successful completion of the Venture Creation in the Creative and Cultural Industries Program, graduates should be able to:


  • Determine the customer value proposition
  • Develop and validate a business model
  • Define a company or organization’s vision and mission


  • Search for, create and lead a startup team
  • Develop a customer base
  • Develop and leverage strategic partnerships


  • Mobilize startup physical resources
  • Secure financing


  • Develop and implement an entrepreneurial project within an organization
  • Commercialize a product or implement a service or event
  • Launch a commercial or social venture
  • Utilize startup tools and technology

In addition to the high level of technical skills acquired in the program, graduates will have developed the key entrepreneurial attitudes and abilities, such as;

  • initiative,
  • a sense of professional and personal responsibility,
  • a sense of professional and personal ethics,
  • a sense of global citizenship responsibility towards the planet,
  • the ability to manage time and stress in professional situations.

Admission Requirements

To be accepted in the professional development AEC program in Venture Creation for the Creative and Cultural Industries, candidates must meet the following requirements:

Ministerial Requirements

A person who has received instruction considered sufficient by the College and meets one of the following conditions may be admitted to a program of studies leading to an Attestation d’études collégiales (AEC):

  1. the person’s studies have been interrupted for at least two consecutive terms or one school year;
  2. the person is covered by an agreement entered into between the College and an employer or by a government program;
  3. the person has pursued postsecondary studies for at least one year.

College Requirements

1.   The College considers sufficient instruction to be one of the following:

  • A minimum of an Attestation of College Studies (AEC) or Diploma of College Studies (DEC) related to the creative and cultural sectors.
  • A combination of experience and/or training deemed appropriate for the program.

2.    English language skills equivalent to placement at Preparation for College English or higher. Applicants may be required to take an English placement test.

3.   A letter of intent and curriculum vitae which should provide the program with information regarding the applicant’s aptitudes, skills, experience and interest in founding a company or organization in the creative or cultural industries.

Selection Criteria

Once a candidate is pre-selected based on the admission criteria above, a selection interview will evaluate some of the candidate’s personal characteristics and readiness for the program. The candidates will be evaluated on the following skills and characteristics:

  • Working knowledge of French;
  • Readiness for the program;
  • Interpersonal skills;
  • Creativity;
  • Initiative;
  • Ambition;
  • Flexibility/adaptability/Coachability;
  • Willingness to take risks;
  • Willingness to learn;
  • Tenacity/Perseverance.

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Last Modified: April 11, 2019