I’ve spent the last 14 awesome years coming up with – and writing – ad campaigns for some of Canada’s top ad agencies. And in doing so, I’ve had the ridiculously great fortune to work on the kind of brands young aspiring advertising toddlers could only dream of: General Mills Cereal to Air Canada. Red Bull to Birks Jewelers. Dell to Weight Watchers. FIFA to Adidas. Merck to Unicef. (And a few others in between).
And one year ago, I decided to take the huge leap out of the full-time agency world and into the freelance world – rendering me a free agent to work with a roster of agencies, brands and direct clients. On my watch. Talk about a deep breath.
It’s been an amazing ride! My days are built around telling brand stories. My inspiration comes from everywhere. And giving big ideas their legs, finding just the right three words and making a clients’ business just a bit better – is why I do this thing.