Brand Guidelines

Maintaining a consistent visual identity through professional and cohesive communication materials helps Dawson College uphold its reputation as a leader in the educational sector. Please note that third party use of the College’s brand must be authorized by the Communications Office. Contact us if you have any questions about the guidelines below.


Logos

The Dawson logos are a critical element in the branding of Dawson College. Follow these simple guidelines to ensure the logos will be readable and consistent. EPS versions of the logos are available by request to the Communications Office.

Dawson_Logos

Do

  • Use the main Dawson logo for all official communications and materials
  • Use the black logo for black and white materials
  • Use the blue logo for colour materials where the logo is superimposed on white
  • Use the white logo with transparent background for colour materials where the background is a photo, illustration or solid colour.
  • Use the Dawson “D” Avatar for more informal, digital communications and as a sign-off
  • Use the Dawson 50th Anniversary Logo for materials related to the 50th Anniversary and for communications during 2018-2019. We recommend including this logo in your email signature

Do not

  • Crowd the logo by putting it too close to other elements or to the edge
  • Rotate the logo, placing it vertically instead of horizontally
  • Alter the logo by adding or removing elements
  • Integrate the logo into another logo to form a new symbol
  • Stretch the logo horizontally or vertically
  • Scale the logo below 1.25 inches wide
  • Change the colour of the logo

Colours

The Dawson College colours ensure that the Dawson brand will be easily and instinctively recognizable in any material.

DAWSON BLUE

  • Print: c82 m40 y0 k0
  • RBG: r18 g131 b198
  • HEX: #1283C6

DARK BLUE

  • Print: c49 m45 y0 k16
  • RBG: r12 g67 b107
  • HEX: #0C3255

SOLID WHITE

  • Print: c0 m0 y0 k0
  • RBG: r255 g255 b255
  • HEX: #FFFFFF

Typefaces

Core Typeface

image_Brandon

Brandon is Dawson’s core typeface. It should be used for official Dawson documents or printed materials. The Bold, Regular and Medium Italic versions are preferred.


Web Typeface

image_Monsterrat

For digital projects, the free Google Font Montserrat may be employed.

For installation instructions, watch this video.

The Bold, Medium, Regular and Light versions are preferred.


Word, Outlook and PowerPoint Typeface

image_CalibriIn order to preserve formatting when sharing Microsoft files with others, use a system font like Calibri.


Videos

Dawson Departments looking to create video should adhere to the following Video Style Guide.

Adobe After Effects working files for title cards, lower thirds, closing slates are available upon request to and with approval of the Communications Office.



Last Modified: May 6, 2019