Context

A Website is a powerful online marketing tool that you can use to promote your business online. WordPress provides a viable and user-friendly alternative. It is an open source Content Management System (CMS) powered by PHP and MySQL, that offers a wide variety of features that can be used to establish a dynamic and attractive online store. WordPress has rapidly become the most popular CMS in use today, with over 12% of the 1,000,000 biggest websites making use of its templates. If your company is serious about establishing an online commercial presence, our introductory course to the world of WordPress is the perfect place to start.

Objective

Students will have been introduced to all of the relevant functionalities of the WordPress Content Management System. They will know how to use it to build an online store, or to simply create and administer a dynamic website for their company.

Content

• Intro to HTML/getting started with WordPress
• Administration
• Site design: Themes
• Adding functionality and interactivity to your blog/website
• Intro to HTML/getting started with WordPress
• Administration
• Site design: Themes
• Adding functionality and interactivity to your blog
• Security issues
• Marketing your Blog/Website
• Social media and individual consultation

Methodology

This course uses a participant-centered approach to help develop their skills and to become more independent with WordPress. Throughout the course participants will create and polish a WordPress template, so upon completion their skills can immediately be applied to their respective workplace.

Build Your Online Store Using WordPress