Requirements

• No programming is required for this course. Required software and tools will be provided.
• Windows / MAC Laptop with at least 4GB RAM and an internet connection of at least 25 Mbps; Headset with microphone and webcam.
• Ability to communicate orally in English.
• Ability to take a college/university level course (undergraduate studies or equivalent work experience is ideal).

Objectives

This course provides an introduction and hands-on experience in data visualization, visual analytics, and visual data storytelling. It introduces students to design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making in the field of business analytics. It uses Tableau as the main tool for data visualization. A final project might be required. In the first part of the class the instructor will deliver a live theorical and practical demonstration followed by questions from students; in the second part of the class, students will work on a specific assignment.

Topics Covered

• Data Visualization Foundations (3 hrs.)
• Basic Charts in Tableau (10 hrs.)
• Visualization and Dashboards Best Practices (3 hrs.)
• Creating Visualizations & Dashboards in Tableau (10 hrs.)
• Group or Individual Project Coaching and Presentation (4 hrs.)

By the end of this course, students will be able to:

• Apply principles of data visualization and visual storytelling to create visualizations and dashboards in Tableau.
• Represent data with different visualizations, including cross tabs, maps, heat maps, bar charts, line charts and scatter plots following best practices.
• Create visualizations and dashboards in Tableau using customs calculations, parameters, and user controls.
• Cluster data, forecast variables, examine trends, and establish the relationship between variables using correlation analysis.
• Communicate key findings to a non-technical audience.