EQ Google Ad Words: Concepts & Campaign Optimisation

ImportantThis course will be given online using Zoom video conference.There are no in-person classes.

Understand how does AdWords work and know the best practices to create successful campaigns. At the end of this training, the participant will be able to create and optimize basic campaigns:

PREREQUISITE: Good understanding of the web environment.
1. Google AdWords basic concepts
2. Starting with Google AdWords
a. Google’s advertising options
b. Understanding Campaigns
c. Ad Groups
3. Keywords
a. Type of Keywords
b. Match Types
c. Keywords’ research
4. The art of writing Ads
5. Setting up your Account
6. Creating a Campaign
7. Payments and billing
8. Enhancing your campaigns

Required Material: A computer with Internet access.

Course Price: $30.00

Fall 2021

Evening Sessions

Sep 29 - Oct 27Wed

Wednesday, Sep 29 - Wednesday, Oct 27

DayTimeRoom Number
Wednesday18:00 - 21:00VIR-Non-CR
Register Now

Additional Information

Teacher: TBA
Course Number: 922083
Registration Start Date: Friday, Aug 20, 2021
Maximum Class Size: 12
Total Hours: 15
Status: Registration in progress
Consult the complete course offering at montezdeniveau.ca

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Last Modified: September 15, 2021