EQ Google Ad Words: Concepts & Campaign Optimisation

Understand how does AdWords work and know the best practices to create successful campaigns. At the end of this training, the participant will be able to create and optimize basic campaigns:

PREREQUISITE: Good understanding of the web environment.
DURATION: 15 hours.
1. Google AdWords basic concepts
2. Starting with Google AdWords
a. Google’s advertising options
b. Understanding Campaigns
c. Ad Groups
3. Keywords
a. Type of Keywords
b. Match Types
c. Keywords’ research
4. The art of writing Ads
5. Setting up your Account
6. Creating a Campaign
7. Payments and billing
8. Enhancing your campaigns

Required Material: A computer with Internet access.

Price: $30.00

Fall 2019

Evening Sessions

Nov 12 - Dec 10Tue

Tuesday, Nov 12 - Tuesday, Dec 10

DayTimeRoom Number
Tuesday18:00 - 21:005B.4
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Additional Information

Teacher: Amel Mehenaoui
Course Number: 922083
Registration Start Date: Monday, Jul 01, 2019
Maximum Class Size: 12
Total Hours: 15
Status: Registration in progress
Consult the complete course offering at montezdeniveau.ca

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Last Modified: October 22, 2019