Google Ad Words: Concepts Campaigns Optimisation

ImportantThis course will be given online using Zoom video conference.There are no in-person classes.

Understand how does AdWords work and know the best practices to create successful campaigns. At the end of this training, the participant will be able to create and optimize basic campaigns:

PREREQUISITE: Good understanding of the web environment.
1. Google AdWords basic concepts
2. Starting with Google AdWords
a. Google’s advertising options
b. Understanding Campaigns
c. Ad Groups
3. Keywords
a. Type of Keywords
b. Match Types
c. Keywords’ research
4. The art of writing Ads
5. Setting up your Account
6. Creating a Campaign
7. Payments and billing
8. Enhancing your campaigns

Required Material: A computer with Windows 10

Course Price: $343.00

Winter 2023

Evening Sessions

Mar 30 - Apr 27Thu

Thursday, Mar 30 - Thursday, Apr 27

DayTimeRoom Number
Thursday18:00 - 21:00VIR-Non-CR
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Additional Information

Teacher: TBA
Course Number: 13213
Registration Start Date: Tuesday, Nov 01, 2022
Group Schedule Info: Online Course
Maximum Class Size: 3
Total Hours: 15
Status: Registration in progress

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Last Modified: February 8, 2023