Mastering Web Analytics

Prerequisite: knowledge of websites and computers

Software: Google Analytics (online platform)

Mastering Marketing Analytics course is designed to teach marketers and website’s owners what they need to know about the science and art of digital marketing and analytics and how to use the data to improve the performance of their digital marketing campaigns and website’s traffic and revenue.

With a practitioners approach, this course will give you the foundation you need to ensure that the analytics you manage is designed to be effective and efficient and ensure you are better equipped to deliver meaningful actionable tactics to achieve business success.

In this course, you will learn the principles of how to use analytics and more importantly, how to integrate web user experience to analytics to achieve real customer insight and increase traffic and conversion on your website.

By the end of the course students will learn how to navigate Google Analytics platform, build key performance indicators (KPIs) and gather and analyze data to build meaningful Analytics Dashboard and Reports. They will also be able to extract actionable insights and use them to improve their Digital Marketing Campaigns and achieve their business goals.

Who will benefit from this course?

  • You own or manage a Website
  • You’re a marketer or an aspiring one
  • You are a Web Analysts
  • You work as Digital Marketing Managers
  • You’re an SEO and Social Media Specialist
  • You’re a Freelance Designer

This course is ideal for you if you understand the importance of using web data to grow your business and expertise.

Course Price: $215.00

Not offered this semester.

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Last Modified: February 8, 2023