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  • Application Deadline: 
    March 1
  • Program Code: 
  • DEC in: 
    Marketing and Management Technology
  • Program Length: 
    3 years

In a cluttered and competitive landscape, companies need marketing professionals to connect customers to products and services, develop and sustain those relationships and make the business profitable. In the Marketing and Management Technology Program, you will learn about marketing, retail and general management with an emphasis on the client experience. Through two internships, a work-study option and teachers drawn from industry, Dawson’s program provides theoretical knowledge and real-life experiences to form successful marketers ready for any challenge.

You will learn from experts, make great friends and acquire both theoretical knowledge and hands-on experience in the field of marketing.
— Nhi N.

What you will learn?

  • To develop marketing plans
  • To manage people and teams
  • To manage product or service projects
  • To deal with stakeholders, such as clients and suppliers
  • To communicate and interact with stakeholders
  • To analyze statistical information
  • To understand and use legal resources
  • To use software and statistics to identify commercial data trends
  • To understand accounting and financial data for preparing operational budgets
  • To research and identify national and international market opportunities
  • To communicate in business French

Where will this program lead you?

A DEC in Marketing and Management Technology prepares graduates to work in a diversity of jobs related to marketing management, advertising and communications, retailing and e-commerce, product development, marketing research, public relations, human resources and public service.

Students frequently pursue university studies in Commerce, Administration, Communications or Psychology. Graduates who pursue higher learning at Concordia University’s John Molson School of Business can enjoy advanced standing credits where up to five courses may be exempted.

What else you should know?

  • The Marketing and Management Technology and Accounting and Management Technology (410. B0) Programs offer the same courses in the first year. If they wish, students can decide to transfer to the other program in the second year and still be on track to graduate in three years.
  • There are two internships totalling five weeks of on-the-job learning. The internship in the last semester can be done locally or in France.
  • The ATE (Alternance travail-études) is a work-study option that allows students in the program to alternate between study terms and work terms in an integrated manner. The work-study terms take place in the summer following Term 2 and Term 4.
  • Classrooms are equipped with computers and software for courses
  • A student resource room (BASA room) is equipped with computers and a printer in a conference room setting
  • A closely-knit department provides strong support for our students

What do you need to get in?

  • A Diploma of Secondary Studies (DES) or academic background judged equivalent to the DES
  • Secondary IV Mathematics: Cultural, Social and Technical Option 563-414

Application Deadline

March 1

Last Modified: October 8, 2020