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Department Chairperson
Fabienne Cyrius
Office: 4H.11
  Local: 4842

Program Information

The two Business Administration programs at Dawson College follow the same course of study in the first year to give you a solid business foundation in the fundamentals of accounting and marketing.

Business Management (Marketing) is a three-year career program that prepares students for direct entry into the workplace. Emphasis is placed on electronic marketing and international business to give you the tools and knowledge required to operate in a rapidly evolving global environment. Business Management (Marketing) students perform an observation stage in a retail environment in the fifth semester of the program and a hands-on stage in an authentic business setting during the last semester.

Upon successful completion of the program, graduates will be able to:

  • develop a well-structured and well-integrated marketing plan and an international marketing strategy appropriate to a number of environments
  • plan, develop and provide customer service
  • manage sales functions and activities
  • contribute to business methods and management decision-making
  • use computers and appropriate business software applications to respond to international and analytical requirements and to develop an e-marketing strategy
  • use problem-solving and critical thinking skills to select, analyze and interpret information
  • interact and communicate effectively and professionally, both orally and in writing, in both French and English
  • demonstrate responsible self-management and the ability to apply moral reasoning to personal, public and professional issues
  • transfer acquired skills and knowledge across disciplines

Objectives of the Program

Students are introduced to marketing concepts and various marketing research methods that provide a good understanding of the customers’ needs and the competitive environment in which firms operate. The field of consumer behaviour is also fully explored. Students further expand their knowledge with the study of the elements of the marketing mix (product, price, promotion and distribution).

University Pathways

Acadia/Business Administration - Marketing/BBA

  • University: Acadia
  • Program: Business Management (Marketing)
  • Degree: Bachelor of Business Administration
  • Contract expiry: 22-10-2019
  • Details:

    Dawson Accounting graduates admitted to Acadia's BBA will be granted up to a maximum of 60 credits towards 120 credit degree, generally representing 50% of BBA requirements

Bishop’s/Business Management (Marketing)/BBA

  • University: Bishop’s
  • Program: Business Management (Marketing)
  • Degree: Bachelor of Business Administration
  • Contract expiry: 01-09-2019
  • Details:

    ​410DO grads with R score of 28 or more admitted to Bishop’s in a 90 credit B.B.A. with 24 advanced standing credits and $2,000 scholarship.
    R score of 26 or more will receive 15 advanced credits.
    R score of 23 or more will be admitted to the B.B.A without advanced credits.
    *Students missing Math pre-requisites will have them added to their program.
    Advanced Credits:
    410.D0 R-Score greater than 28= 24 advanced credits: BMG112, MBK211, BUS(6), ELE(12)
    410.D0 R-Score greater than 26= 15 advanced credits: BMK211, BMG112, BUS (3), ELE (6)

Cape Breton/Business Management (Marketing)/Bachelor of Business Administration

  • University: Cape Breton
  • Program: Business Management (Marketing)
  • Degree: Bachelor of Business Administration
  • Contract expiry: 23-04-2020
  • Details:

    Marketing graduates will receive a maximum of 60 credit hours towards  CBU's four-year BBA degree programs. The candidates will be required to complete a minimum of 60 credits of course work (four full-time semesters) at CBU to fulfill the BBA degree requirements. Transfer credits will be awarded for courses completed with a minimum grade of 65%.

Griffith/Business Management (Marketing)/Bachelor of Business, Gold Coast, Logan & Nathan, Bachelor of Int’ Business, Gold Coast & Nathan

  • University: Griffith
  • Program: Business Management (Marketing)
  • Degree: Bachelor of Business, Gold Coast, Logan & Nathan, Bachelor of Int’ Business, Gold Coast & Nathan
  • Details:

    160/240 transfer credits, with a completion time of 2 semesters at Griffith​

Career Opportunities

  • Business Marketing managers perform tasks related to planning and executing the conception, pricing, promotion and distribution of products.
  • Graduates may supervise a sales team and/or manage a business.
  • Typically, they work for retailers, wholesalers, service providers or establishments specializing in the sale of products and services.


Last Modified: June 8, 2016